Why the three crowns as the College logo? The use of the three crowns started at Gustavus in the 1950s in conjunction with the College’s link to the Bernadotte Foundation of Sweden. The three crowns is the the national emblem of Sweden, yet that history has long been debated. Some say the three crowns represent the “Swedes, Goths and Wends” kingdoms in Sweden. Some say that it represents the Kalmar Union of Sweden, Denmark and Norway. Others say it represents Magus Eriksson’s (early 1300s) three kingdoms, Sweden, Norway and Scandia. Though we may never know its exact origin, we do know that the three crowns is a symbol of our heritage.